Automotive brands require non-core production facilities to optimize their manufacturing processes, increase production capacity, and meet market demands efficiently. These facilities enable brands to outsource specific components or processes, reduce costs, leverage specialized expertise, and focus on their core competencies. Additionally, non-core production facilities offer flexibility, adaptability, and scalability to accommodate fluctuations in demand, technological advancements, and regional market requirements. Overall, such facilities enhance operational efficiency, support innovation, and contribute to the brand's competitiveness in the automotive industry.
5 automotive brands that focus not only on cars
While most automotive brands primarily focus on producing cars, there are a few examples of automotive brands that have diversified their product offerings beyond automobiles. Here are five automotive brands that have ventured into producing goods not directly related to cars:
- BMW. In addition to manufacturing luxury cars, BMW also produces motorcycles under the BMW Motorrad brand.
- Honda is known for manufacturing automobiles, but the company also produces a wide range of products, including motorcycles, power equipment (such as generators and lawn mowers), and even jet aircraft.
- Yamaha is primarily recognized for its motorcycles, but the company also produces a diverse array of products, including musical instruments, audio equipment, marine products (such as boats and outboard motors), and more.
- Ford. While Ford is predominantly known for its cars and trucks, the company has also expanded into producing electric bicycles under the brand name Ford GoBike.
- Suzuki. Besides manufacturing automobiles and motorcycles, Suzuki has diversified its product portfolio to include outboard motors for boats, all-terrain vehicles (ATVs), and even household appliances like air conditioners.
And we haven't said anything about the Mitsubishi brand, so let's talk about it in more detail.
Mitsubishi - what does the brand do?
Mitsubishi, as an automotive brand, primarily focuses on manufacturing cars. However, Mitsubishi Corporation, the parent company of Mitsubishi Motors, operates in various industries and offers a diverse range of products and services. Here are some examples of non-automotive products and business areas associated with the Mitsubishi brand:
- Industrial Machinery: Mitsubishi produces industrial machinery, including machine tools, for various sectors such as aerospace, energy, and transportation.
- Electronics: Mitsubishi is involved in the production of electronics, including semiconductors, display devices, and air conditioning systems.
- Heavy Industries: Mitsubishi Heavy Industries, a subsidiary of Mitsubishi Corporation, specializes in manufacturing heavy machinery, such as power systems, ships, turbines, and construction machinery.
- Aerospace: Mitsubishi is engaged in aerospace activities, including the production of aircraft, parts, and components.
- Energy: Mitsubishi is involved in the energy sector, offering products and services related to power generation, renewable energy solutions, and energy management systems.
It's important to note that Mitsubishi's product offerings extend beyond the automotive sector through its diversified business operations.