We are GAME. You’ve probably heard of us from the high street, however, we’re more than just a games retailer. BELONG is our groundbreaking network of gaming arenas in which our customers can play together and trial new games and products. BELONG is a place for grass-roots esports tournaments and even provides a gateway to the international esports scene.

We also deliver the UK’s biggest gaming festival, Insomnia, which attracts over 150,000 fans a year and host other gaming events including StratLAN. Our specialist retail offering remains an important part of our business, through which we’re fuelling the passion for gaming by providing local gaming communities with sought after exclusives, unique trade-in opportunities and passionate and knowledgeable teams.

Gaming is BIG! Around 37.3m people in the UK play games, and the UK was the 6th largest video game market in 2018 in terms of consumer revenues, after China , USA, Japan and Germany. In 2018 the UK consumer spend on games was valued at a record £5.7bn in 2018, up 10.0% from 2017 (£5.18bn) We’ve been around for a while! Whilst we’ve developed over the years, we’ve always offered our customers high quality, forward-thinking entertainment, a community like no other, and some of the most sought-after products on the market. Take a look at how we’ve evolved...