Casetify
Welcome to the new CASETiFY.
Real Cute, Real Tough.
After almost 7 years in the making, we hit the refresh button.
What started as a simple idea--to make your Instagram photos into custom phone cases--has now turned into the ultimate case maker for everyone with self-expression at our core from the start.
People evolve, so did we. With our new look, you can expect the same high quality cases that are built to be dropped. We've got you covered.
We're big believers in self-expression, so we wanted to embody just that for the dreamers and playmakers who settle for nothing less than the best for their phone cases!
Me, Myself & CASETiFY
With that in mind, we collaborated with our friends at Afterall Studio to get back to the core. Our logo & packaging were refreshed, realigning them to what it means to stand for individuality.
Expect a lot more vibrant color, jazz, and even custom giphys to spice up your mirror selfie IG stories -- just try searching CASETiFY on the gram. Don't blink. We've still got a few things up our sleeves that we think you're going to love.
CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Revolve.com, Shopbop.com, Anthropologie, Amazon, AT&T, Lane Crawford, and more.
Refreshing a brand with such a wide variety of products means the logo has to do a lot of heavy lifting. It needs to evoke the spirit of the brand without detracting from the products themselves. Through many conversations and strategy discussions, we determined that CASETiFY's brand is one that is bold but not outlandish. It has to feel energetic but not goofy. So what we ultimately created was something that is both clean and easy to read with a little bit of a wink.
Our inspiration for the logo was based around the idea of stamps, stickers, and tape—which are all things people use to personalize things they own.
We wanted to design a logo that spoke to CASETiFY’s spirit of individualism and how CASETiFY empowers people to express themselves. The logo is at an angle to feel like a sticker and the dot in the “i” is meant to look like a person. We looked at more straightforward and simpler options but determined that a brand with personality deserved a logo with personality!
