WE MAKE BICYCLES THAT ARE EASY TO BUY,
ASSEMBLE, RIDE, AND MAINTAIN, BACKED BY
OUR INDUSTRY-LEADING 365 DAYS-A-YEAR
CUSTOMER SERVICE!
OUR STORY
We’re committed to making the best bicycles in the world for this price point, period. Our strategy is simple: high quality parts, an efficient supply chain, low overhead, and an online business model. No fancy stores. No gimmicky bells and whistles. No frills.
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, not overly technical, light, comfy, easy to ride, easy to maintain, hard to steal, and affordable. So, he did what any rational person would do. He quit his job as CEO of a multinational software company to start his own business.
Okay, it wasn’t that simple. Dave grew up in the bicycle industry and worked for some of the biggest players in the game. As a father of two, Dave also wanted to shift his “priorities”—rather than spending endless hours in an office, he wanted to spread his love for cycling while also spending more time with his family. That’s where we got our name. From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be affordable and free of routine maintenance.
WHERE TO FIND US
As an online retailer, we do 100% of our sales through prioritybicycles.com. It allows us to sell the highest quality at the best prices. If you are in New York or plan to be in New York, you can email us to set up an appointment to check out our line of bicycles.
In New York, we have some great options to ride our bicycles and get the Priority Experience.
NOTE: Until further notice, our NYC showroom is open for contactless pickup ONLY. We hope to allow in-person visits as soon as we are able.
