UNDER ARMOUR MAKES YOU BETTER
We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
OUR STORY HAS ALWAYS BEEN ABOUT HARD WORK, GRIT, AND THE WILL TO FIND A WAY.
It was soft. It was skin-tight.
And, most importantly, it wicked sweat faster than anything else out there.
We called out, “will you protect this house?” THE ANSWER WAS LOUD & CLEAR: “I WILL.”
ATHLETES AROUND THE WORLD HAD A NEW RALLYING CRY.
And introduced everyone’s new favorite performance fabric: UA TECH™.
Engineered to feel more like cotton, but work like Under Armour.
Here’s the breakdown: Charged Cotton® fabric is a unique blend of hydrophobic and hydrophilic fibers, which really means fibers that love water and fibers that hate it. The result is a game-changing fabric that absorbs sweat from your skin and then speeds it to the surface where it can evaporate faster. Way faster than ordinary cotton.
You’re welcome.
It’s breathable, practically weightless, and keeps you dry. Now you have absolutely no excuse to stay inside.
It’s the best insulation system we’ve ever created. A soft, thermo-conductive lining absorbs and retains your body heat, so you stay warmer longer…with no extra weight or bulk.
If there was ever any doubt leading up to this point: WE ARE A FOOTWEAR COMPANY. We started with the world's first performance apparel for athletes, and returned there to create the first running shoe ever made in an apparel factory.
The key is the soft bioceramic print on the inside of the fabric that absorbs natural heat and reflects Far Infrared energy back into the skin to help the body recover faster and promote better sleep. So you get more out of your downtime than ever before.
We wouldn’t let a thing like gravity slow us down. So we created a totally new kind of foam and wrapped it in a compression mesh Energy Web. It’s not only soft enough to absorb impact, but also returns energy and pushes you back up. We called it UA HOVR because it actually feels like zero gravity