Our Mission

There’s a place where shopping for that perfect something is magical. One that transports you, surprises you and truly wows you. Where the act of seeking is almost as special as what you find. Because it’s not just merchandise, but memories that will last a lifetime.

Come experience where wishes come true, marvels amaze and galaxies of possibility spark imagination in the littlest ones to the biggest kids at heart. Discover all the wonders that await, look forward to delights you’d never expect and add your own magical touch to fulfill every wish on your list. Because only here, every day of the year… there’s magic in store. So Much to Shop The latest, greatest, need-now assortment of authentic merchandise.

Something for Everyone

Widest array of Disney, PIXAR, Star Wars and Marvel products anywhere—for every age and every fan. Exclusive, can’t-find-anywhere-else products and designer collaborations. We have so many ways to get your treasures when you want them.

Our Mission

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company. Disney’s leadership team oversees the world’s premier entertainment company, home of the most respected and beloved brands around the globe.

Disney Parks, Experiences and Products Disney Parks, Experiences and Products is the global hub that brings Disney’s stories, characters, and franchises to life through theme parks and resorts, cruise and vacation experiences, and consumer products—everything from toys to apparel, and books to video games. Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.