REEBOK
THE BEST FITNESS BRAND IN THE WORLD
Reebok is an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn’t come from standing still. We have a long history of pushing boundaries. We’re the brand that helped usher in a fitness movement that forever changed the way we look at spandex and headbands. It’s not the 1980s anymore but today, we continue to be daring in everything we do. We are curious, provocative, witty and unexpected. We are Reebok.
OUR CONSUMER
We believe that fitness is for everybody – and every BODY. It’s for every day – not just game day. For our consumers, the ‘Game Changers’, fitness is the vehicle they use to explore life’s edges. The Game Changers don’t shy away from the unexpected; in fact, they embrace it. They are constantly evolving and looking to try new things across all facets of their world and curators of their own lives. They instigate innovation, they define their own code and they build their own tribe. They are truly changing the game.