Huckberry

In late 2010, my ski buddy Richard and I quit our finance jobs to start Huckberry out of our San Francisco apartments. There were already men’s stores, sure. Adventure magazines, too. Yet nothing out there spoke directly to us — guys who lived in the city but lived for adventure — and we envisioned a brand that was equal parts store, magazine, and inspiration. Thankfully, we found a like-minded community, and thanks to their support — your support — today we’re still independent and having the time of our lives (well, except for when Bandit chews up our samples). Read more.

Discover and Shop The World’s Coolest Gear

A knife made by former NASA engineers. The next great American-made apparel brand. Game-changing outdoor gear. Thanks to the rise of social media and crowdfunding platforms, today we’re in the golden age of innovative, independent brands, and David is taking no mercy on Goliath. Still, there’s a lot of noise out there, and to help you discover the signal, we actively work with the best emerging brands from around the world to bring you an edited and exclusive selection of the best men’s gear along with original story-telling to inspire your next great adventure. New gear and stories are added to the site every Tuesday, Thursday, and Sunday.

We've Got Your Back

As a customer-funded company, we know you got our back, which is why we go above and beyond to deliver a seamless shopping experience and radical customer service.