Company Information
Oriental Trading Company has one simple mission: to make the world more fun. For individuals, nonprofits, churches and schools, our budget-friendly buys provide countless reasons to share smiles while making all of life's moments more special. With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Whether you're a mom hosting a birthday bash that's a smash, a Sunday School teacher shopping for cool crafts or a business owner looking for unique rewards to recognize your team, we've got thousands upon thousands of ways to create good times galore. Our history with fun is one that spans for the better part of the last century. Founded in 1932, Oriental Trading became a major supplier of novelties and gifts to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the Internet. Our website launched in 1999, introducing us as an online retailer to an ever-growing number of customers.
In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company.
Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of "brainy toys for kids of all ages;" and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets.
To better meet the needs of our customers, Oriental Trading created Fun365 in 2017. Fun365 is a one-of-a-kind inspiration destination that features thousands of share-worthy craft and party ideas, each one including a digital shopping list with all the needed supplies.
With four great brands and one easy checkout at orientaltrading.com, there are countless ways to create smiles!
For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!