Ideal Home House
Ideal Shopping Direct combines the power of television retail with a strong online presence to deliver a unique multi-platform approach that brings products to life.
Our history
From our 2000 flagship launch, to today's multi-channel, international enterprise.
Create and Craft is launched
The only dedicated channel to bring you specialist craft and hobby products launched in April 2003, providing a destination for dedicated crafters to find inspiration, education and world exclusive crafting brands and products.
Ideal Shopping partners with ITV
In August 2019 Ideal Shopping Direct broadened the reach of its two flagship brands to a brand new audience, thanks to a partnership enabling the simulcasting of broadcasts to premier and market leading entertainment channel, ITV.
Designer Fragrances
Choose from top brands for him and for her.
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