Our history

dwell was founded in 2003 by design enthusiast Aamir Ahmad.

It all started with the notion that it was difficult to find designer-inspired furniture at affordable price points. Initially, dwell was created for urban dwellers who wanted pieces that made a statement in their living spaces and a talking point with friends.

Aamir understood his customers and their need for instant gratification. See it. Want it. Get it. Aamir created a culture and in-store experience that was design-led, celebrating individuality and creativity.

dwell was acquired by British retail group DFS in 2014.

What we do

In short, we make great furniture that we would personally love to have in our homes.

We celebrate individuality and we take design seriously. We are curators. Our purpose is to inspire you and help you create the look you want, making your journey as easy as possible along the way.

We believe that great design should be accessible to all.