About Dulux

More than anything, the team at Dulux aims to help you to feel inspired about colour and to unlock the potential in your home. We want to encourage you to start your transformation and ‘Let’s Colour’!

Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that you’ll love in your home, and give you the expert knowledge you’ll need to achieve great results.

There are over 1,200 Dulux colours available to choose from and so to help you select the right ones for you there are lots of useful tools and services available online and in-store.

At the end of the First World War a long-established firm of varnish makers called Naylor Brothers extended its activities into paint production and moved out of central London to set up a factory in Slough on a 30 acre site. At around the same time in Stowmarket, Nobel Chemical Finishes is working on new Du Pont formulation paints for the growing motor industry and need bigger premises and talented chemists and scientists … The Naylor Brothers’ have a huge 30 acre manufacturing plant and a very, very talented scientist called H.H. Morgan

In the early 1920s - after a disastrous attempt to enter the wallpaper industry - Naylor Brothers find themselves in financial difficulty. After lengthy negotiations, Nobel Chemical Finishes acquire Naylor Bros and the newly combined management, production, distribution and sales are concentrated at Slough.The first ‘Dulux’ alkyd-based synthetic finish is produced, based on a new formulation. The brand name ‘Dulux’ was established (a combination of ‘Durable’ and ‘Luxury’).

The first Dulux paint is introduced to the building trade who are suspicious of a new formulation paint and don’t believe something so easy to use and consistently good will last as well as its lead based counterparts.In September 1939 the country is at war. Manufacture of decorative paints is stopped and the factory is set to work producing paints and special finishes for the military forces. The factory is bombed twice without injury to anyone on site and the business survives.Britons starts doing their own decorating and a brand new era of home improvement and ‘DIY’ begins. Women used to working in traditionally male-based roles during the war, use their new found confidence and practical skills to do the work themselves.