SRF

WE ARE SRF

We didn't set out to reinvent the beef industry.

We were just trying to play it smart and work hard to reach the highest levels of quality and excellence. But we weren't content producing the same product as everyone else. Our founder, Robert Rebholtz Sr., wanted to break new ground.

Do something big. Shake up the industry.

So we created an entirely new breed of cattle.

We first bred Wagyu with high quality cattle in the late 1980s and loved its deep flavor and sublime marbling. We've been mastering that prized combination ever since. It's work that takes precision, genetic mastery, and a dedication to unending refinement and innovation.

We control our entire supply chain, from the ranches where our cattle are raised to our humane processing facility to our in-house customer care team. It would be easy to outsource, but being a pioneer doesn't mean doing work the easy way.

It means doing work the right way.

SUSTAINABILITY

WE WERE PRACTICING SUSTAINABILITY LONG BEFORE IT BECAME A BUZZWORD.

It’s a simple concept: Do what’s right by the land, by your neighbors, by the animals you raise, and by the customer. These days, people call it sustainability. We’ve always thought of it as good common sense.

It makes sense to capture our methane because it means far less odor for the community and carbon offset credits for us. It’s smart to upgrade equipment so we can treat and re-introduce 96 percent of the water we use. It’s good business to sell our cattle’s waste to create the organic fertilizer that nourishes the fields where our local feed is grown.

We don’t do these things because they’re trendy. We ask ourselves, “Is this the right thing to do?” If the answer is yes, we do it. Simple as that. To preserve our resources for future generations, we implement sustainablility through every step of the beef lifecycle. Specific practices include:

• Rotational grazing program promotes healthy rangelands at the Double R Ranch.
• Source a majority of our cattle feed within 150 miles of each feeding location.
• Use composting to recycle cattle waste into nutrient-rich fertilizer for area farmers.
• Comprehensive reduction of wastewater. We have reduced our water use by 40% per pound of beef at AB Washington Beef.
• Capture biogas to power our processing plant. Biogas resources have displaced 20% of our natural gas needs.