Iceland
Iceland, the UK’s leading frozen food specialist, is committing to become the first major retailer globally to eliminate plastic packaging from all of its own brand products by the end of 2023. The process starts now and Iceland is challenging itself to complete it within the next five years.
Iceland is one of Britain’s fastest-growing and most innovative retailers, recognised as one of the best companies to work for in the UK.
Read about our amazing history of success (with one dark patch), what makes us such a great place to work, the man who started it all in 1970 and the good causes we support.
Iceland is a unique British business, focused on frozen food, innovation, convenience and value. Our strategy aims to leverage these well-established strengths to achieve long-term profitable growth for the benefit of our shareholders, colleagues, charities and the communities where we operate
We are the UK’s leading specialist retailer in this category and we seek to capitalise on this key point of difference, while steadily improving consumer perceptions of frozen food through our “Power of Frozen” marketing campaign.
Innovation
For many years we have led the UK market in frozen food innovation, under our own iconic brand, and we aim to continue delighting our customers with exciting new lines that they simply cannot buy anywhere else.
Iceland brand prices are benchmarked to ensure that we offer the same quality as the major supermarkets at a lower price, or better quality at a matching price.