Klarna
Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. In the last 15 years, technology has evolved, excited and transformed the world around us, yet our mission remains as relevant as ever, to make paying as simple, safe and above all, smoooth as possible.
Klarna is the leading global payments and shopping service, providing smarter and more flexible shopping and purchase experiences to 90 million active consumers across more than 250,000 merchants in 17 countries. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.
When the company acquired SOFORT in 2014 the Klarna Group was formed. Klarna is backed by investors such as Sequoia Capital, Silver Lake, Bestseller Group, Dragoneer, Permira, Visa, Ant Group and Atomico..
Our commitment.
Klarna makes shopping smoooth for 90 million consumers and 250,000 retailers worldwide. We’re committed to driving positive change for people and the planet. We want to become part of the solution when it comes to global challenges such as financial anxiety, inequality, and the deteriorating health of the planet. We are determined to approach the global challenges with a sense of urgency but also with great optimism that we can have a meaningful, positive, and lasting impact. Guided by the 3 focus areas: Planet Health,Diversity & Inclusion, Financial Wellness
Our commitment aims to positively transform both our business and the wider finance and e-commerce industry.
Fashion & Apparel
Diversity & inclusion.
Our mission is to create an inclusive and empowering environment, where all people have equal opportunities to fulfill their potential and be the best and truest version of themselves. We are committed to being a workplace in which people are treated with dignity and respect, irrespective of their backgrounds. We truly want to disrupt the biases and social issues that influence not only Klarna but our industry and society at large. Our commitment needs to be accompanied by meaningful action, and we will create transparency about the challenges that lie ahead. At Klarna, we ensure that everyone is given the same opportunities for professional and personal development. We want to foster an inclusive company culture that welcomes different perspectives to the discussion and that connects people from a wide range of backgrounds. We firmly believe that being a diverse and inclusive workplace brings value to everyone, from retaining diverse talent who reflect our customers to dialogue with our partners that enable us to learn from each other and constantly improve.
Financial wellness.
Klarna was created to simplify shopping and provide a transparent, democratic alternative to traditional credit. Our products and services give consumers control of their spending and we take care to make sure they can use them responsibly and repay comfortably. We constantly encourage consumers to carefully manage their finances, be mindful when they shop and avoid impulse buying. To support them we’ve launched financial wellbeing initiatives across our markets, including a responsible spending hub and Financial 101s. We’ve introduced numerous initiatives to further enable Financial Wellness. For example, in Sweden, we piloted the ‘Never Forget Test’, a free in-app quiz to help consumers avoid reminder fees. In the UK, our biggest marketing investment of 2020 and 2021 is KlarnaSense – an initiative we developed specifically targeted at supporting responsible spending and reducing impulse shopping. Our Influencer Council is leading the way with a mission to provide consumers with greater transparency when Financial Services companies use Influencers to promote their brand. New guidelines that go beyond the legal requirement will be launched soon and we’re encouraging the rest of our industry to get involved. We also work with our retailers and brands to ensure they are communicating about our products in a responsible way. This includes clear communications guidelines which all our merchants must comply with. These guidelines are updated regularly and we constantly monitor our partners’ compliance with them. We have been running a number of initiatives to promote financial well-being and this will continue to be an important topic for us going forward.