With every order at Sivana, a percentage of your purchase is used to protect children in India from deadly diseases through Vital Nutrient Programs. 

Through Sivana purchases, customers like you have helped protect the lives of more than 800,000 children in India over the past 3 years. India is home to the world’s largest population of impoverished children and, unfortunately, one of the most lethal diseases. Vitamin A Deficiency Disorder (VADD) is the number one cause of childhood blindness as well as a major cause of childhood death. We believe that no child should suffer from this preventable disease, no child should go blind, and no child should die as a result of malnutrition. 

While traveling in India in 2007, Sivana Founders and brothers Benn & Sam witnessed these incredible hardships faced by children growing up in impoverished communities. Wanting to help, they created Sivana, a company that would tackle Vitamin A Deficiency Disorder (VADD) in suffering children by donating proceeds from selling spiritual jewelry, purposeful fashion, and fair trade items from around the world. 

Improving the vitamin A status of deficient children through supplementation enhances their resistance to disease and can reduce mortality from all causes by approximately 23%. Guaranteeing high supplementation coverage is therefore critical, not only to eliminating vitamin A deficiency as a public-health problem, but also as a central element of the child survival agenda. Delivery of high-dose supplements remains the principal strategy for controlling vitamin A.