ABOUT US

The go-to online retail destination for modern style, Shopbop offers a comprehensive, hand-picked collection of apparel and accessories from the industry’s foremost contemporary and designer labels.

Since its launch in 2000 as a denim-focused e-commerce platform, Shopbop has grown into one of the world’s leading fashion authorities. Along with renowned customer service, Shopbop delivers unparalleled wardrobe advice, cutting-edge editorial lookbooks, innovative features, and exclusive collaborations with forward-minded brands.

The result is a highly personalized, satisfying, and—above all—fun shopping experience that caters to style-minded women around the globe. In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. A trusted, globally recognized fashion merchant, Shopbop sells only quality, authentic designer merchandise. Shopbop is part of the Amazon.com Inc. group of companies.

Shopbop is the global, online retail destination for style inspiration and discovery, offering women all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. 

Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Launched in 2013, brother site East Dane, a division of BOP LLC, is the international online menswear resource featuring an unmatched selection from leading and up-and-coming labels as well as engaging editorials and a seamless shopping experience.