Company Profile
(B.J. Vines) was formed in 1978 and, after more than 30 years in the business, the iconic designer and her company namesake are still going strong.The New York designer, has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, and the over the top, Betsey Johnson continues rocking the fashion industry with her unique and original designs. Her commitment to remain true to her one-of-a-kind vision has afforded Betsey much success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed.
Betsey Johnson apparel, shoes, handbags, legwear, jewelry, belts, swimwear, timepieces, outerwear, watches, and signature fragrance are distributed in more than 2,000 specialty stores. Products are also stocked in better department stores including Bloomingdales, Nordstrom, and Macy's. Since 2004, Betsey Johnson LLC has expanded its product offerings through more than a dozen licensing agreements.
Licensees
Current licensees include: Carole Hochman Design Group, Malibu Design Group, The Levy Group, Revman International, Haskell Jewels, GW Industries, Gina Group, Baum and Essex. Betsey Johnson's enthusiasm, creativity, and boundless talent have kept her at the forefront of fashion for the past 45 years, and will continue for years to come. Her personality is as well received as her bright designs. Known for her signature cartwheel on the catwalk, Betsey's character is pure fun and entertainment.
"Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life...drawing attention to her beauty and specialness...her moods and movements her...dreams and fantasies" - Betsey Johnson
ONWARD, BETSEY! Betsey Johnson continues to be the brand's Creative Director, designing the Betsey Johnson line. The brand will now focus on expanding Betsey Johnson's business worldwide.