Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.”

Laura was raised in Provence, France, and at age 17 enrolled in painting school in Paris. With some coaxing from her mother, she decided to shift her talents to a new canvas, leaving her easel for the face. From there she attended the prestigious Carita Beauty Institute, specializing in makeup application. A diligent student with an innate eye for makeup artistry, Laura excelled in her classes and subsequently represented Carita as a makeup artist and makeup teacher, working closely with renowned makeup artist Thibault Vabre.

In the mid-1980s Laura moved to the United States and began a revolutionary career in the magazine industry, working on the launch of American Elle and editorial spreads for Allure, Vanity Fair, Glamour, W, and InStyle, among many others. For 10 years was the choice makeup artist for Vogue covers and editorials, crafting stunning looks designed to capture the natural beauty of each individual model.

Her work as a renowned celebrity makeup artist did not stop there, and she also crafted iconic looks for clients like Mariah Carey, Celine Dion, and Sarah Jessica Parker. As a professional makeup artist, Laura began to observe that several products — particularly in the face category — were missing from the traditional cosmetics marketplace.