e.l.f. cosmetics UK

own your beauty.

e.l.f. is for every eye, lip and face

Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between.

game-changers for every day

This is instant access to the best of beauty—all the thrills with no velvet ropes.

e.l.f. respect

Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free

• 100% vegan and cruelty-free, worldwide.
• free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

be extra without paying extra

We make quality products at get-real prices. Because we know beauty.

• we take a small, indie approach to working, learning, and testing. fast.
• we have big relationships with some of the best manufacturers in the world.
• we listen to you, your feedback and reviews guide everything we do.

We offer Free Shipping on all UK merchandise orders over £25. The free shipping discount is applied automatically in cart when the £25 threshold is reached. The free shipping discount applies to Standard shipping. Your order will be shipped via Royal Mail. We do not currently offer expedited shipping methods.