Protecting humans from head to foot is the mission of Dainese S.p.A. (hereinafter the "Company" or the "Parent company"), the leading Italian company worldwide in the manufacturing of protective clothing for motorcyclists and dynamic sports enthusiasts. Dainese thinks about movement, speed, freedom and how to combine all of these aspects with safety.

This mission is pursued in full compliance with the ethical principles of propriety, loyalty and transparency. Dainese and its various subsidiary companies in accordance with art. 2359, paragraphs 1 and 2, of the Italian Civil Code, which fall within the perimeter of consolidation (hereinafter the "Group") form an international group which operates in a variety of continually and rapidly developing institutional, economic, political, social and cultural contexts. 

All Group activities must be performed in compliance with the law, in a framework of fair competition, honesty, integrity, propriety and good faith, respecting the legitimate interests of customers, employees, business and financial partners and the community within which the Group is present with its activities.

In 1968 Lino Dainese started out, together with two friends, for a journey on his Vespa scooter. Destination: London. This experience gave rise to the desire to build that path that would bring Dainese to make concrete contributions to the world of safety in the field of dynamic sports. A history rooted in the world of motorcycling, continued in the championships of the MTB world and Alpine skiing, achieving collaborations that have resulted in Dainese technologies being used in space travel.