Supreme was founded by James Jebbia in April 1994. The brand started as a skateboarding shop in New York City before evolving into the iconic streetwear label it is today.
Supreme - who chooses and why
Supreme has a wide range of celebrity fans and collaborators. Over the years, you've seen everyone from musicians like Kanye West and Drake to actors like Jonah Hill and Robert Pattinson rocking Supreme gear. Even athletes like LeBron James and Cristiano Ronaldo have been spotted wearing Supreme. The brand's collaborations with high-profile artists and designers contribute to its popularity across various industries.
People are drawn to Supreme for various reasons. Here are a few factors that contribute to the brand's popularity:
- Limited Availability: Supreme is known for its limited releases and "drop" system, creating a sense of exclusivity. The scarcity of certain items increases their desirability.
- Collaborations: Supreme collaborates with high-profile artists, designers, and brands, creating unique and often highly sought-after products. This strategy helps keep the brand fresh and exciting.
- Street Credibility: Originating from the skateboarding and streetwear culture, Supreme maintains a certain street credibility. People who identify with or aspire to be part of this culture are naturally drawn to the brand.
- Hype Culture: Supreme has mastered the art of hype marketing. The brand creates anticipation and excitement around each new release, fueling the desire to own exclusive and limited-edition items.
- Iconic Logo: The red box logo has become an iconic symbol associated with Supreme. It's simple, recognizable, and carries a certain status in popular culture.
- Quality and Design: While subjective, many people appreciate the quality and design of Supreme products. The brand often uses high-quality materials, and its distinctive aesthetic appeals to a wide audience.
In essence, it's a combination of scarcity, cultural relevance, and effective marketing that makes Supreme a coveted brand for many.
Popular Supreme products
Here are five items that have been particularly iconic and sought after:
- Box Logo Hoodies: The Supreme box logo hoodies are perhaps the most iconic and recognizable items. They are released in various colorways and are highly coveted by collectors.
- Collaboration Sneakers: Supreme has collaborated with major sneaker brands like Nike and Adidas, creating limited-edition and highly desirable sneakers. Examples include the Supreme x Nike Air Jordan collaborations.
- Skate Decks: Supreme started as a skate shop, and their skate decks remain popular among both skaters and collectors. The brand often collaborates with artists for unique deck designs.
- Accessories: Supreme releases a range of accessories, including items like backpacks, shoulder bags, and even quirky items like branded crowbars. These accessories are often functional with a touch of Supreme's distinct aesthetic.
- Collaboration Apparel: Supreme's collaborations extend beyond sneakers. Collaborations with luxury brands like Louis Vuitton or North Face result in unique and highly sought-after clothing pieces.
Supreme was initially founded with a focus on the skateboarding community. James Jebbia wanted to create a space and a brand that catered to the skateboarding culture in New York City. Over the years, Supreme has expanded its reach and gained popularity beyond the skateboarding community, becoming a significant player in the broader streetwear and fashion scene.