In recent years, celebrities have expanded their influence far beyond the red carpet, venturing into the world of entrepreneurship. From beauty empires to fashion lines and lifestyle brands, these stars have turned their fame into thriving businesses, reshaping industries and setting new trends. Here are 10 celebrity-founded brands that have taken the market by storm.
Fenty Beauty by Rihanna
Rihanna revolutionized the beauty industry with Fenty Beauty, launching in 2017 with a groundbreaking 40-shade foundation range. The brand’s commitment to inclusivity and high-quality products has made it a global favorite, earning it a spot as one of the most successful celebrity beauty lines.
SKIMS by Kim Kardashian
Kim Kardashian’s SKIMS redefined shapewear, offering a range of sizes and skin tones to cater to diverse body types. Known for its innovative designs and comfortable fabrics, SKIMS has become a go-to brand for everyday wear and special occasions alike.
Rare Beauty by Selena Gomez
Selena Gomez launched Rare Beauty in 2020 with a mission to promote self-acceptance and mental health awareness. The brand’s lightweight, buildable makeup products have gained a loyal following, while its Rare Impact Fund supports mental health initiatives.
GOOP by Gwyneth Paltrow
Gwyneth Paltrow’s GOOP started as a wellness newsletter and has grown into a lifestyle empire. Offering everything from clean beauty products to luxury fashion and wellness advice, GOOP has become synonymous with modern, holistic living.
Honest Company by Jessica Alba
Jessica Alba co-founded The Honest Company in 2012, focusing on safe, eco-friendly products for babies and families. From diapers to skincare, the brand has become a trusted name in the clean product movement.
Kylie Cosmetics by Kylie Jenner
Kylie Jenner turned her lip kit obsession into a billion-dollar empire with Kylie Cosmetics. Known for its bold colors and viral launches, the brand has cemented its place in the beauty industry.
OVO by Drake
Drake’s October’s Very Own (OVO) brand blends streetwear with luxury, offering everything from apparel to accessories. With its iconic owl logo, OVO has become a staple in urban fashion.
Casamigos by George Clooney
George Clooney co-founded Casamigos Tequila in 2013, and its smooth taste quickly made it a favorite among tequila enthusiasts. The brand was acquired for $1 billion in 2017, proving its massive success.
Savage X Fenty by Rihanna
Rihanna’s second venture, Savage X Fenty, disrupted the lingerie industry with its inclusive sizing and bold designs. The brand’s annual fashion shows have become a celebration of diversity and body positivity.
The Row by Mary-Kate and Ashley Olsen
The Olsen twins launched The Row in 2006, offering minimalist, high-end fashion. Known for its impeccable craftsmanship and timeless designs, the brand has become a favorite among fashion elites.
These celebrity-founded brands showcase how stars can leverage their influence to create innovative, impactful businesses that resonate with consumers worldwide. From beauty to fashion and beyond, these brands prove that celebrity entrepreneurship is more than just a trend—it’s a movement that continues to redefine industries and inspire millions. By blending their personal brands with smart business strategies, these celebrities have built empires that extend far beyond their original careers.