Dwayne Johnson - The Rock: brands and collaborations

Dwayne Johnson, also known as "The Rock", is a former professional wrestler turned actor and producer. Born on May 2, 1972, in Hayward, California, he gained fame in the WWE, becoming one of the most charismatic and popular wrestlers. Transitioning to acting, Johnson has starred in numerous box office hits including the "Fast and Furious" series and "Jumanji" reboots. Renowned for his charismatic personality and versatility, he has become one of Hollywood's highest-paid and most bankable stars.

Dwayne Johnson doesn't own any major brands outright, but he has collaborated with several companies for endorsements and partnerships. Some of his notable collaborations include Under Armour, which launched his Project Rock line of clothing and shoes, and Teremana Tequila, a brand he co-founded in 2019. He's also partnered with brands like Ford, Apple, and more for various campaigns and endorsements.

Dwayne Johnson Teremana Tequila

Sources of "The Rock" income

Dwayne Johnson, known for his versatility and entrepreneurial spirit, has diversified his sources of income beyond his initial fame in wrestling and acting. His income streams include:

  • Acting: Johnson is one of Hollywood's highest-paid actors, earning substantial amounts for his roles in movies and television series. His participation often includes upfront pay, as well as backend deals that allow him to share in a film's profits.
  • Production: Through his company, Seven Bucks Productions, Johnson produces movies and TV shows. This not only includes projects he stars in but also those he produces for others, expanding his income opportunities.
  • Endorsements: Johnson has lucrative endorsement deals with several brands, leveraging his massive social media presence and popularity for promotional activities. These deals span a variety of products, from apparel with Under Armour to his own line of headphones.
  • Business Ventures: He has invested in and co-founded businesses, most notably Teremana Tequila, which has become a successful brand under his leadership. He's also been involved in other ventures, including energy drinks and the purchase, followed by the sale, of the XFL football league in partnership.
  • Social Media: With one of the most-followed accounts on Instagram, Johnson can command top dollar for sponsored posts, making social media an indirect yet substantial source of income.
  • Real Estate: Although not as publicized as his other ventures, Johnson has made investments in real estate, buying and selling properties, which contributes to his wealth.

Dwayne Johnson Under Armour Project Rock

Dwayne Douglas Johnson: clothes and shoes

"The Rock" has a preference for athletic and casual wear. Dwayne Johnson has been known to prefer the following brands of clothing and footwear:

  • Under Armour. Johnson has a longstanding partnership with Under Armour, collaborating on his Project Rock line, which includes clothing, shoes, and accessories designed for fitness enthusiasts.
  • Nike. Known for its athletic wear and footwear, Nike is another brand frequently seen on Johnson. He often wears Nike shoes for workouts and casual outings.
  • Adidas. Johnson has also been spotted wearing Adidas footwear, showcasing a preference for the brand's comfortable and stylish sneakers.
  • Jordan. As a fan of basketball and its culture, Johnson occasionally wears footwear from the Jordan brand, known for its iconic designs and performance-oriented shoes.
  • Puma. While less frequent, Johnson has also been seen wearing Puma footwear, indicating a diverse taste in athletic and casual shoe brands.

 

06.03.24, uppermostbrands