ABOUT FREDDY

Freddy is synonymous with sport and passion for movement. Set up in 1976 by Carlo Freddi, it has established itself immediately as a leader in the creation of professional footwear for dance and gymnastics that evolved, throughout the years, into a complete apparel collection.

A story made up of milestones and new challenges, like a great sporting accomplishment, that led Freddy to become a benchmark not only in Fitness but in the world of Fashion too. Freddy’s strength is expressed by its uniqueness, or its philosophy: “The Art of  Movement”. The company comes to life in 1976, based on a concept by Carlo Freddi, as a company specializing in the manufacturing, marketing and sale of rhythmic gymnastics and half pointe classical ballet shoes.

THE ART OF MOVEMENT

“Creativity today is highly complex. It means creating a concept and successfully making something different. Every time we make a product we don’t only think about whether it is beautiful or ugly, but about the reasons why people should buy it.” For more than 30 years, Freddy has been synonymous with sport and passion for movement. Right from the outset the Company, founded in 1976 by Carlo Freddi, established itself as a leading manufacturer of professional footwear for dance and gymnastics, and over the years has become a phenomenon linked not only to the world of professional sport, but also to lifestyle.

PRODUCT PHILOSOPHY

TECHNICITY with FEMININITY: this is the main characteristic of Freddy’s collections that are at the same time technical and very feminine. This is the main point of differentiation from our bigger competitors and identifies Freddy as the perfect ATHLEISURE company.
Great attention to PATENTS development: Freddy allocates a large part of its income to product research since it strongly believes that the future is into UNIQUE products with a REAL function to provide TANGIBILE BENEFITS to the customers.

For more than 30 years, Freddy has been synonymous with sport and passion for movement. Right from the outset the Company, founded in 1976 by Carlo Freddi, established itself as a leading manufacturer of professional footwear for dance and gymnastics, and over the years has become a phenomenon linked not only to the world of professional sport, but also to lifestyle. The common denominator continues to be its ability to breathe life into products which combine technical requirements, comfort and attention to current style trends, with a perfect sense of balance.